What We’ve Learned from 56 Years in the Wire Rope Business

In 1966, a man named Charlie with experience in the shrimping business noticed a strong demand for reliable wire rope and service in Gulf Coast industries. He began buying and stocking material and making assemblies, and soon after, Southwest Wire Rope was born.

56 years later, Southwest has become one of the strongest names in wire rope and chain fabrication, inspection, and testing in the world. Throughout that time, as our company grew and our experiences with it, we have worked alongside and supplied industrial titans. Here are a few key truths about the industry that we have learned along the way. 


Expertise Matters

One of the most important differentiators between Southwest and our competitors is our industry expertise. We have found that being deeply knowledgeable about the materials we provide and their capabilities allows us to provide better service, create lasting partnerships, and craft better solutions for our clients.

We receive requests for quotes or information every week, and many of these inquiries come from individuals in the purchasing department of their company who have very little experience with the wire rope product line. If the recipient of that call at Southwest were not intimately familiar with the industry, they could not guide the potential client to the right solution for their operation. Decades of experience helps us to create thriving rigs and lifting operations across the country.


Reputation Is Powerful

From the start, Southwest Wire Rope has been driven by integrity, organization, and quality. In 1983, we introduced our identifying trademark to the industry: “Gold Strand” wire rope. Marketed around the world by many wire rope distributors, this rope featuring a tell-tale gold strand represents those guiding values that are woven into every product created by Southwest.

Over the course of the last six decades, our commitment to excellence has helped foster a reputation for industry-leading quality in the wire rope space. Our reputation is one of our most treasured assets, and we fight each day to protect it.


Professionals Need Professional Materials

Since our founding, we have been a company of rigging professionals who serve rigging professionals. One thing we know better than most, is that those professionals need professional materials.

This is why we pursue relentless attention to detail in our fabrication and testing. We can provide the highest level of precision on rope lengths that our competitors simply cannot match. We pride ourselves on maintaining an industry-leading product offering with intricate specifications and customization available to all our customers – all made in-house at a single facility.

In this business, every pound, link, strand, and sixteenth of an inch matters, and we approach our work that way.


Southwest Wire Rope: Industry Experts

For the last 55 years, the professionals at Southwest have been serving the needs of the rigging and lifting industries with an unwavering dedication to quality and excellence. If you are in the market for wire rope, need your equipment tested, or are simply looking for an expert opinion, we can help. We look forward to answering your questions and forming a lasting partnership. For more information, browse our products and services or contact a rep today.