The Gold Strand is synonymous with Southwest Wire Rope. For over 50 years we have been the mark of quality in rigging components. Our Gold Strand can be found on docks and job sites all over the world. Our wire rope is trusted in rigs every single day. In a word, the gold strand means everything to us. 

The gold strand means trust, quality and innovation. Here we will explore what each of those means to us and why they are so important.


When you see the Gold Strand on your job site, you are immediately put at ease. You know that the best possible wire rope is on hand. You know that you are working with specialists who are committed to doing the best job possible. The Gold Strand is a commitment to safety as it becomes clear that you are working with professionals who know what it takes to have a safe, productive day on-site. The Gold Strand is a way to signal to others on site that you can be trusted. The importance of trust can’t be overstated and the Gold Strand is a way to build it on your site without saying a word.


The Gold Strand wire rope is the definitive symbol of quality. For over 50 years, our wire rope has been used in rigging on construction sites, docks and film sets. In all of those years we have exceeded expectations. There is a reason why these professionals come back to our wire rope time and time again. That reason being that we take care in the manufacture of our wire rope so that it is consistently the strongest and most durable available on the market. 

Our wire rope wouldn’t have the trust of such varied industries if it were not for the attention to detail put into the sourcing of materials and the construction of each strand. By consistently offering high quality wire rope, we give these industries little reason to look elsewhere for rigging solutions.


In both our products and services, we have remained innovative. Offering much more than our signature Gold Strand wire rope, we offer solutions for all types of rigging needs. We offer on-site spooling, field inspection, testing and rentals all in an effort to make the absolute best available to you on your job site. Every industry we work with is a demanding, time constrained endeavor so we take it upon ourselves to ensure that we can meet the needs of those who rely on our products on a daily basis.

Decades as the Trusted Source of Wire Rope

Southern Wire Rope has been providing wire rope and rigging solutions for nearly 60 years. With that experience we have earned the trust and confidence of rigging professionals around the world. We offer a variety of services that provide the solutions needed to keep your job site productive and safe. If you have questions about how we can help your operation, reach out so that we can partner with you in finding a solution.

In rigging, we all know that the setup is only as strong as its weakest link. Any failure is a potentially dangerous situation that puts your entire operation in jeopardy. Every component must be relentlessly reliable. Synthetic rope is one such tool that bears heavy responsibility. While incredibly strong and durable, it often immediately supports a load; if it were to fail, the results would be catastrophic.

You will likely never see natural rope used in a rig as they are weaker and less durable than their synthetic counterparts. With this in mind, let’s discuss the advantages of synthetic rope.

Synthetic Rope – What Is It?

Synthetic rope is made from nylon, polyester, or polypropylene fibers. These ropes can be made using one or a combination of these synthetic fibers. Much like a natural rope, these fibers are drawn out into strands and then woven together. The end result is a durable, strong rope that can bear markedly more weight and tension than its natural counterpart.

Uses and Applications

Because of the materials used, synthetic rope is better able to withstand friction, making it more durable. It should be noted that how much you use the rope and its length of service will directly affect how long it lasts. Sporadic use could see it surviving for up to 10 years, whereas heavy use will require replacement every year or two. Synthetic rope is great for outdoor uses, as it is resistant to rot and mildew that can arise from exposure to moisture.

Synthetic rope is useful for a host of additional purposes. Its resistance to moisture makes it ideal for use in marine applications, but it has various advantages outside of the rigging sphere. It serves as an excellent climbing rope due to its abrasion resistance – it can handle rough edges of the terrain without fail. This is also what makes it perfect for rigging in film and theater. Where creative problems often require creative solutions, crews know they can rely on these ropes to hold the scene together. Synthetic rope can also be used effectively in towing and hauling applications.

Find Top-Tier Synthetic Rope

Southwest Wire Rope has been a leader in wire rope and rigging supplies in the Gulf Coast region since 1966. We provide quality supplies and reliable service to each one of our clients so they can meet the tough demands of the industry with confidence and excellence. We are happy to share our decades of experience to help you find the best solution for whatever undertaking you have in front of you. From synthetic rope and slings to wire rope and chains, we have a comprehensive product offering to completely outfit your rig.  Get in touch with our team today to level up your operation.

The lifting industry is not just about machine strength. Success in this business also requires precision, planning, endurance, poise, and training. In a highly competitive market that faces increasing pressures on a monthly basis, only the fittest lifting operations will continue to thrive in changing economic headwinds.

In addition to the competence and experience of your crew, your equipment is the largest differentiator between your lifting operation and the competition. Investing in material that is built to stand the test of time by a leading supplier with an illustrious reputation will help ensure your machinery runs smoothly. In short, you need the best and strongest assets in order to thrive in the lifting business. Here are some of the most important components that will help you achieve that goal.

Wire Rope

Cut to precision lengths in dozens of diameters, customized wire rope can help bring your operation to the next level. For more than 50 years, the team at Southwest has been helping the industry’s biggest players outfit their facilities with the best wire rope in the business. Our technicians can work alongside you to help determine the optimal thickness and orientation for your operation.


Not all chains are created equal. Every chain is tested to ensure it lives up to the Southwest legacy. Our team is familiar with every major type of chain configuration and linkage, so we can help you secure heavy loads and maximize your lifting potential while keeping your crew safe.


Synthetic round and synthetic web slings are the crucial components that keep your operation tightly bonded while remaining fluid and flexible. With various colors, lengths, and strengths available, the possibilities are quite literally endless.

Custom Hardware

Tie everything together with components that are perfectly suited for the unique lifting demands of your team. We can custom fabricate:

These essential integrations of your below-the-hook device can be made in a variety of finishes with galvanized carbon or alloy steel.

Stand Out with Custom Lifting Gear

When it comes to lifting gear, every sling, strap, link, wire rope strand, and piece of hardware is vital to the overall success of the operation. Investing in customized below-the-hook products that are expertly fitted to your unique needs and capacity will help make your facility safer and your equipment more effective.

Southwest Wire Rope: Your Lifting Industry Partner

The professionals at Southwest have been serving the needs of the rigging and lifting industries with an unwavering dedication to quality and excellence for years. If you are in the market for industry-leading lifting gear, or need your system inspected by a certified inspector, turn to the pros at Southwest Wire Rope. We look forward to answering your questions and forming a lasting partnership. For more information, browse our service offering and get in touch.

In the rigging and lifting industries, proof tests are regularly performed to ensure that the equipment to be used can withstand the load it was manufactured to handle. These tests are performed for several reasons – specification requirement, manufacturer’s recommendation, and customer request are the most common.  

Why Proof Test?

As mentioned, we perform proof tests for a variety of reasons. One such test commonly performed in the business is a proof load test. A heavy-duty undertaking, a proof load test unveils the true strength of a piece of rigging or lifting gear. Here’s everything you need to know about this specific type of test, as well as how to keep your crew safe during one.

What Is a Proof Load Test?

A proof load test is just what it sounds like: it proves whether a piece of rigging equipment can bear the load it is designed to. The test is administered in a controlled, measured fashion with a particular multiple of the maximum designed load (generally 1.1 to 1.5 times) and a specified length of time. After the test is completed, the operator will issue a certification confirming the workable load of the wire rope or other rigging component in question.

Why Proof Load Testing Is Critical

Whether the rig is overdue for a full inspection, the newly minted wire rope is being put to the test, or older equipment is being evaluated to determine if it is still fit for use, a proof load test is an immensely valuable tool. Every rigging component in the operation should be tested regularly, and a proof load test is one of the most complete and strenuous methods for doing so. Testing also helps keep the rigging equipment and the business as a whole within the boundaries of the OSHA, Department of Labor, and manufacturers’ codes that govern the industry.

Entrust the Proof Load Test to Professionals

The best way to keep your employees safe during a proof load test is to entrust the entire ordeal to trained professionals. Proof load tests are incredibly dangerous if not done with the proper equipment and control measures, as breakage can occur.

At Southwest Wire Rope, we provide proof load testing and destructive (break) testing of various lifting devices up to 1.7 million lbs. Proof load testing can be performed using specialized rigging and custom built test jigs that replicate the ultimate field installation of complex and highly engineered products. As you can imagine, this specially designed equipment is operated by industry veterans. By outsourcing the tests to an industry partner like Southwest, you can keep your crew out of harm’s way.

In reality, the advent of performing the test and verifying the strength of the equipment is also keeping your crew safe. Using wire rope or lifting gear until failure is a dangerous proposition and never recommended. Instead, get your equipment certified with a proof load test and gain the peace of mind your professionals deserve.

Southwest Wire Rope: Your Rigging and Lifting Industry Partner

Don’t leave the safety of your equipment to chance. Partnering with a full-service provider who can offer in-depth product knowledge and inspection services will save you hours of confusion and stress when it comes to meeting code – all while maintaining the safety of your crew.

The professionals at Southwest have been serving the needs of the rigging and lifting industries with an unwavering dedication to quality and excellence for years. If you are in the market for leading rigging and lifting gear, need your system tested, or are simply looking for an expert opinion, turn to the pros at Southwest Wire Rope. We look forward to answering your questions and forming a lasting partnership. For more information, browse our service offering and get in touch.